Ultimately, you will need to decide for yourself if the value is there for our content upgrades. However, please be aware that standard content has more of a focus on SEO relevance rather than quality. We recommend four star content for any clients who are going to review the completed items thoroughly, or who need thorough readability in their content. We recommend five star content for some very specific niche businesses, legal clients, financial clients, and any other clients in an industry where their content must meet specific criteria.